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Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company began making mountaineering and ski boots, but quickly shifted its focus to making boots for motocross racing, and racing boots soon after. The company name comes from the English translation of the Italian mountain flower Stella Alpina (Edelweiss), which grows in the mountains in the area where the company was founded. They sponsored world champion motorsports such as Roger DeCoster, Kenny Roberts, Mick Doohan and Marc Marquez. During the 1990s, the company branched out into manufacturing all types of technical protective gear for motorcycling, including gloves, jackets, and full leather suits.
The company has been led by Sante's son, Gabriele Mazzarolo, since 1993. There are offices in Los Angeles and Tokyo, while the original headquarters and main research and development facilities remain in northern Italy.
Alpinestars leather suits and protective gear are MotoGP World Champions Marc Márquez, Casey Stoner and Jorge Lorenzo, and Superbike World Champions Ben Spies and Troy Corser. Alpinestars motocross gear is used by AMA and motocross world champions Marvin Musquin, Tyla Rattray, David Philippaerts, Christophe Pourcel and Ryan Villopoto. In 2011, Alpinestars developed the Tech Air Race System, an electronic airbag safety system that uses a dual-charge inflation module and data logging unit. It was used in the MotoGP and World Superbike championships and was intended to be used eventually by street riders. In June 2013, Marc Márquez crashed at a speed of around 337 km/h (209 mph) while wearing the airbag suit, sustaining no serious injuries.
Alpinestars developed flame retardant and flame retardant suits, footwear, gloves and underwear for Formula One and NASCAR, which has been worn by recent champions Michael Schumacher, Jenson Button, Fernando Alonso and Jimmie Johnson. Top Gear's the Stig wears a white Alpinestars suit, shoes and gloves.
Alpinestars made mountain bikes until 1996.

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